What happens when you need to present monthly results or project updates to your leaders? Many times, these heavily chart-laden slides results in confusion or eyes glazing over. What to do?
Next time, consider trying one of more of these strategies to bring your content to life, to clarify and streamline your main points, and to make them more engaging and more memorable.
Use a strong headline to tell the story. Once we read the headline, we know what to look for when we glance at the numbers. For some audience members, just the headline may be all they care to know.
Use round numbers for impact and recall. Sometimes exact numbers are necessary. Other times a round number does the job just fine. What is easier to remember, 4,827,275 or 5 million? Or, “just under five million.”
Show numbers visually when possible. Some speakers make their bar charts represented by an object (bushels of corn, number of rail cars, etc.) for interest. Consider your audience when adding graphics; some might love it, some might think it too “cute.”
Use color to guide the eye and for emphasis. Don’t use a ton of colors, but since our brains notice what is different, one item in a different color will stand out. One shaded or highlighted column will draw our eye to that column.
Bonus: In PowerPoint Slideshow, you can zoom out a portion of the slide. See if you can use this feature to enlarge and isolate what is most important.
Avoid using 3D on charts and graphs. 2D objects are easier to understand, 3D adds complexity and can be confusing.
Get rid of clutter, legends, and background grids. The more items on a chart, the more distracting. Keep it simple so the attention goes right where you want it.
Make sure your slide is readable from the back of the room. Seriously. Walk to the back of the room and see for yourself. If it is an eye chart, do something different with that slide.
Make sure graph lines are bold. Sometimes the lines on graphs all look alike, especially when projected on a slide. Take out what you don’t need and bold the rest.
Each chart should illustrate one or two points. If you are trying to tell a story with numbers, show the audience one slide for one or two points. Then add to it with a build or use more slides for more points.
Use simple charts in place of spreadsheets. Spreadsheets have their place, but it is not on a slide. Blow up one part of the spreadsheet or create a new chart to illustrate those points you wish to make. Leave the spreadsheets as a handout or a take-away if needed.
So, which strategy might you try next time you have a number-heavy presentation? It could add much-needed impact and clarity.