Technical experts often organize presentations around what they did:

“We started by analyzing the data. Then we tested three options. Next, we compared the results…” That makes sense to you because you lived the process. But your audience may be thinking:

“So what did you learn?”

Your audience usually doesn't need to follow every step you took to get to the answer. They need to understand the answer, why it matters, and what happens next.

Try this instead:

Start with the point.

Instead of:

“We tested three approaches and analyzed the results over the past six weeks…”

Try:

“Our testing shows that Option B will reduce costs by 15%, so we recommend moving forward with it.”

Now your audience knows what matters. You can explain the testing process if they need more detail.

Before your next presentation, ask yourself:

What's my main point?
Why does it matter to this audience?
What do I want them to understand or do?
What details do they need—and what can I leave out?

The process may be important. But it doesn't have to be the presentation.

Lead with the point. Then provide the details your audience needs to understand and act on it.

At Applause, we help technical experts turn complex information into clear, focused messages that connect with their audiences. Talk to us about individual coaching or a small group workshop, with real work on messaging.